The book was great. It was nice to come across a book that wasn't interested in making itself loud and noticeable based on cheap graphic tricks. The book was great because the information on it was based on Information Graphics with a strong emphasis on "Information." I'm a Digital Illustrator/Designer/Animator/Editor, with a background in Statistical Analysis in the Social Sciences, and found it amply useful when designing for Information Graphics. I love the book. Would recommend the book for anyone who wants to consider efficiency in information delivery when designing.