This book is authoritative and clear, providing plenty of clear examples and evidence to support the author's claims. the book is structured linearly, presenting examples of good graphic design followed by examples of bad graphic design, and then delving into the specific characteristics that differentiate the two. In the last few chapters, the author develops a clear and consistent paradigm for making graphs and tables that are both effective and attractive.<br><br>Tufte's writing style is clear and engaging, making this book very readable and infromative. I've found that reading this book has changed the way I approach even simple tasks such as designing my resume, and I feel that this book would be even more valuable to anyone in a design oriented profession.<br><br>A highly recommended book for anyone interested in finding more concise ways to express their ideas visually.