The title might lead you to think that this is a dry book, of interest only to stuffy academics in statistics-heavy fields. It isn't. Yes, people in those fields should read the book, and the world would be a better place if they'd do so before foisting their graphs on the rest of us. But this book should be enjoyed by everyone with an interest in graphic design, including artists and web designers.<br><br>I would recommend reading Tufte's entire "tetralogy" in order, starting with this one, followed by Envisioning Information, Visual Explanations and Beautiful Evidence. I'd say that this one is the second-best, after Visual Explanations.